Posts By :

Charles Hsuan

How Good Is Your Timing?
773 516 Charles Hsuan

How Good Is Your Timing?

Traditional advertising might have become less effective, it can still teach us about the importance of timing.

The most powerful marketing messages remind the right audience of something they already want to do at the right time.

We see the adverts in the lifestyle magazines reminding women that it’s spring/summer season in September. In December we’ll see more ads for affordable flights to get us to our holiday gatherings. By January the billboard outside the gym will be advertising diet supplements and diet drinks. This happens every year like clockwork.

People purchase products that help them to do the things they already want to do and become the kind of people they want to be. Advertisers often work against this truth. They try to push people to do something they don’t want to do or be someone they’re not ready to be.

So what’s on your customer’s mind today?

Visit our blog to read more stimulating articles 

Best Fit
960 640 Charles Hsuan

Who Or What Is The Best Fit For You, And Why?

We all know the feeling of finding a great shirt that fits your body type, we feel comfy, we feel confident and most importantly, we wear it over and over again.

In business, this is known as repeat customers and it’s the best case scenario.

On the flip side, we take on clients or projects that are a bad uncomfortable fit.  We do work that doesn’t motivate us or customers that don’t value us. It’s difficult to pay attention to the reasons why things aren’t working out when you’re waist-deep in the situation. But it’s important to try.

We improve on how we work best by paying attention to the cases that didn’t turn out as we hoped. Every unconscious compromise is a consequence of a failure to consciously set boundaries. It’s up to us to discern, then create the environment that allows us to do our best work.

So do it today by giving yourself permission to set a high bar. Save your best work and energy for the clients and projects where you can make the most impact. Who or what is the best fit for you, and why?

Visit our blog to read more stimulating articles 

859 564 Charles Hsuan

Cease and Begin: Ctrl+Alt+Del Your Thinking

Cease: Obsessing about creating awareness.

Begin: Being more aware.

 

Cease: Trying to be more interesting.

Begin: Start being interested.

 

Cease: Getting more attention.

Begin: Paying more attention.

 

Cease: Making people want things.

Begin: Making things people want.

 

Cease: Analysing big data.

Begin: What people represent.

 

Cease: Complaining.

Begin Contributing.

The Humble Button: Invention And Progress
892 574 Charles Hsuan

The Humble Button: Invention And Progress

The earliest known button was discovered about 5 thousand years ago. It was made of a curved shell. At first, it was used more as an ornament than as a fastening. Fast forward 3 thousand years with the invention of the buttonhole buttons became functional.

It took civilization 2 thousand years to reimagine what the button could do. And from that moment the fabric of our society and fashion made a quantum leap.

The invention of the buttonhole provided us with the following

  • A steady way of securing our clothes. Instead of having to drape ourselves in layers of cloth.
  • Wear more fitted apparels that used less fabric.
  • Garments could be designed to subtly reveal and to cover our bodies.

The result: We are able to move freely and more easily because our clothing stayed put. That newfound ability likely created a chain reaction for both creativity and productivity.

The lesson: Ask a better question about what it was designed for, to see what it could be for.

To make progress is to take a small step into the unknown, towards the foreign territory of the never been done before.

Get in touch with us here

796 527 Charles Hsuan

Don’t Take Shortcuts

An individual with a business, trying to make a living and maybe hit a sales target to hit, took the time to fill in the contact form on our website and proceeded to send us the following.

Hi

Are you in online marketing, do you own a business or businesses?

I was just browsing your website.

Do you want real traffic to your website or boost SEO for social media marketing?

-Visitors Come From Facebook and Twitter

-Real Traffic Will Come From the UK and USA 24/7

-This Is Lifetime Traffic

==For your reference, you can see our portfolio here== [hyperlink removed]

Behind this mail are business objectives, ideas and dreams that have limited chance of being accomplished because the sender chose to take a shortcut.

You’ve probably heard Sheryl Sandberg’s sensible advice to entrepreneurs; ‘Done is better than perfect’. We think we need to justify those words: Done properly is better than perfect.

If you did not spend the time to lay the groundwork which enables you to tell the right story to the right person, then that’s a missed opportunity. Your work is worthy of the energy it takes to go the distance.

Get in touch with us here

Tactics VS Strategy
960 639 Charles Hsuan

What’s The Difference Between Tactics and Strategy?

During a Q&A session at Nedbank’s Franchise Seminar, I was asked: “ What’s the difference between tactics and strategy?”.  

There’s often a blurred line between tactics and strategy.  As a business owner, it is worth your while to figure out the distinction. A strategy can save you when tactics flop. If a tactic flops, you should consider deserting it.

It does not mean that there’s something wrong with your strategy. Your strategy is what you keep doing even after you changed the tactic.

Here’s an example: A financial advisor could decide that his goal is to get more clients.

  1. His strategy is to achieve that by becoming the most reliable person in the area.
  2. There are more than 10 tactics he can use to earn that trust. He can organise events, sponsor school teams, be transparent about his commission percentage, hire student interns at a fair pay, run seminars at his office, the list goes on.
  3. It doesn’t matter if 1 or 2 or 7 of the tactics aren’t winning plays. They all add up.

But if once, just once, he breaks someone’s trust and expectations, the entire strategy goes to trash.

Tactics are replaceable. The strategy is for the long term.

Get in touch with us here

 

 

925 617 Charles Hsuan

AI in marketing: From information to intelligence to imagination

The good news is there’s no need to panic. … The work marketers do today is becoming more significant, not less. Progression is insurance against elimination.

With digital marketing moving toward AI-powered experiences, there’s a lot of uncertainty about the future, so what’s next for marketing professionals?

In short: Fear not.

We believe the movement toward AI will only create more demand for the work marketers do to build relevant, invaluable brands.3 decades ago marketers were information workers, then machines beat us at processing. For the past decade, we’ve readjusted to become intelligence workers. Now we need to adapt again. And in this new era of assistance, we believe we’re called to be imagination workers.

At the core of achieving as an imagination worker today is cultivating a deep devotion to helping people guide their daily lives and tasks.

Our advice is aim at setting a new par of imagination and creativity to how you serve. Stay focused on the end user. Take a leap of faith. Challenge the status quo. And you’ll not only evolve with the new world—you’ll thrive in it.

Get in touch with us here

Original article published here  

960 640 Charles Hsuan

Rejection: The Two Paths In Business

As an entrepreneur every day, we aim for the improbable. We send out our story, pitch our ideas, ask for a referral.

There are two paths:

First: Understand that the odds are against you, and go for quantities.

  • You “spray and pray”, being generic, putting in minimal effort in the interactions, this gives you the resources to have as many interactions as you can (Volume).
  • This is “send to all” to spam your contacts, or sending out 300 press releases, or blasting your newsletter list again and again for sales. This is your answer to an unjust world, in which you deal with the chaos by creating more chaos.

Second: Devote more time to each communication than any competitor would.

  • Do your research. Invest more time in crafting your offer than you expect the person will spend in reading it. Don’t personalize, be personal.
  • Harness an imbalance of effort and care. Just show up and don’t spam, in any way.

The beauty is, people notice it. And they’re automatically more likely to give you a meeting, make a callback, answer your emails and do things you’re hoping for if you’ve acted like a caring, sincere, generous person.

80% Of Small Businesses Fail
900 600 Charles Hsuan

80% Of Small Businesses Fail: Here’s What You Need To Know About The 20%

You want to know why 80% of small businesses fail (and what to do about it)

The E-Myth Revisited explains in depth how to safeguard yours so you don’t end up among those by building a company that’s based on systems and not on the work of an individual.

My favourite quote from Michael Gerber:

The E-Myth Revisited Summary

Gerber explains how running a business and performing technical work are two different things and shows you how you can set up a business that depends much more on capable systems, than on people, and can ultimately be handed over to anyone with the right procedures.

The 3 lessons that’ll help your business survive growing pains:

  1. Having great technical skills does not mean you know how to run a business.

  • This is simply wrong: People tend to think being great at a technical skill also makes them great at running a business. Being a great chef, attorney or writer does not make you good at running a business in that industry.

  • Once you start a business, You have to sale, record and manage finances, create marketing material, answer customer queries, set a strategy, and, and, and…

  1. Visualize your business as a nationwide franchise from day 1, then build the 1st store.

  • The solution lies in systems. Ever since McDonald’s, businesses have relied on franchising. So picture you’re building your first store, what’s your unique offering for the customers?

  • If you structure your business model as a franchise from day one, you’ll be systematizing everything as soon as you get a chance, this allows you to remove and replace yourself from that particular task and sustainably grow the business.

  • Come up with a detailed how-to guide, which you can then use to train your first and future employees.

  1. The franchise path allows you to build a business on systems, not people.

Three types of systems will make up your core business.

  1. Tangible systems – Objects like your coffee maker.

  2. Intangible systems – ideas and living things, like your free rusk policy or the work approach of your employees.

  3. Information systems – training guides and manuals, and the data you collect, for example, how many customers order filter vs. cappuccinos.

The fact that it’s 3 decades old (first published in 1986) doesn’t make it any less valuable. Gerber advocates doing a lot of thinking from the get-go will prevent you from landing yourself in a situation you can’t get out of.

Get in touch with us here

How To Deliver the persuasive presentations
925 617 Charles Hsuan

How To Deliver Persuasive Presentations

I recently delivered a talk entitled “ 4 Habits To Build Your Business.” A number of attendees’ approached me thereafter to ask if I could provide any guidance on how to deliver persuasive presentations, and I am happy to now share some of my best pointers on the topic.

Here are some insights that I shared with a group of business owners during the meeting:

If you’re uncertain of how to structure your message, try this simple but effective format:

  1. Inform the audience of the status quo;
  2. Explain what has changed, and what the reasons for the change were.
  3. Explain how things might look in the future, whilst expanding on the most likely scenarios.
  4. Finally, inform them what they can do about it.

You can refine this framework with your own insights, or with what’s relevant to your own industry or scenario. I suggest you add your own stories and examples to make it come alive.

This simple structure is the core of all thought-leadership presentations and will serve you well. What makes this routine effective is that it encourages the presenter to speak with an Audience-Interest adaptation. You become the mentor; the audience becomes the mentee.

It’s simple and easy to remember, and you can apply it in a broad range of persuasion scenarios.