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How Designers Do It: 4 Easy Steps To Create Your Masterpiece

So you want to look good online, need a website, need a logo. Like many, more and more SME’s and large organizations are realising that they need to hire a professional.

Doing your research will be the first step. Be clear with yourself before you spend a Rand or a minute with a designer. This probing fundamental conversation will save you endless frustration and agony later.

Here are four steps to consider to get the most out of the designer:

1- I’m certain with what I want

  • Bring your idea. This means bring your samples of typefaces, images, copy. The more specific the better.
  • The more you sketch it out (Bring it to life visually), the higher the chances you’ll get exactly what you were looking for.

2- I’m still working on it, but I know the beat to the tune.

  • Put together a folder. Find samples from other trades. Do you want your website to look like one from Nike or an infomercial “As seen on TV” diet pills site?
  • Be crystal clear what you want to remind people of, but don’t tell the designer what to do, in this case, originality isn’t the primary goal of design, effectiveness is.

3- I’m not a designer, but I understand the paradigm shift.

  • Do I want this design to increase trust, desire, importance, demand? Who’s it for? What’s it for?
  • Once you are really clear about what the design is for, go ahead and hire someone you trust and give them the absolute freedom to craft a way to cause that shift to happen.

4- I’ll know it when I see it (No you don’t….)

Get in touch with us here

Thinking Woman
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10 Steps To Marketing Backwards

During the December holidays, I saw a friend contemplate for over a month about which new running shoes to buy. R1000-R2000 was a big investment for him.

He had to weigh it up carefully. He surfed through online user reviews for weeks, asked plenty of friends and family for their feedback. But the internal conversation went on for much longer and deeper.

Brands often believe the customer only considers the advertising message we tell them and forget that they think about what choosing our brand says about them.

When you are designing products and services the end goal is to make sales. During that process, it’s easy to overlook what influences their decision.  We’ve listed 10 questions to get you back on track.

10 Questions People Ask Themselves Before Making A Purchase

  1. Why should I choose this product over others?
  2. What features will I use or won’t I use?
  3. Why is it valued more to me?
  4. What do I like or dislike about it?
  5. How often will I use it?
  6. How does it make me feel?
  7. How does it look?
  8. What will people think?
  9. What does it say about me?
  10. Will I regret this decision tomorrow/next week/next year?

When you get better at anticipating how your customers think and feel. You get better at making and marketing.

Get in touch with us here

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Bigger And Better 2018? What if you could trade a paperclip for a house?

When people say, “you can accomplish anything you put your mind to,” many of us laugh it off as rainbow and unicorn talk. Canadian blogger, Kyle MacDonald, however, fully embraced this mentality.

In 2005, Kyle posted a picture of a red paperclip on his blog and in the barter section of Craigslist. He then asked if anyone wanted to make a trade for this red paperclip. His goal was to see if he could eventually trade the paperclip for a house.

Over the course of the year, Kyle made many successive trades, including a fish-shaped pen, an electric generator, a snowmobile and a trip to the Canadian Rockies.

Around this time, his trading progress had garnered some media attention. When he appeared on one TV interview, he wore a shirt with Cintas’ logo (the uniform company). The head of Cintas happened to see Kyle on TV wearing the shirt. They met up and the guy offered Kyle a trade. For the trip to the Canadian Rockies, he’d give Kyle one of Cintas’ vans.

At this point, Kyle stepped up his game as his goal had become more real.

He traded the Cintas van for a recording contract which, after a half dozen or so more trades, led him to getting a house in Kipling, Saskatchewan a year and a day after making his first trade.
So, what can we learn about our own goals for 2018 from Kyle’s red paper clip project?

  • Have a BHAG and share it:

    We all need at least one Big Hairy Audacious Goal (BHAG). When you share it with the world, you never know what might happen or who will help get you there. This is the main reason why I started visualizing each of my goals and sharing them.

  • Find the win-win:  

    Even though Kyle was the ultimate beneficiary, his project helped a lot of people get what they wanted. This was one of the reasons that he got on the press’ radar and why people around the globe were rooting for him. He focused on the win-win.

  • Community and connection:

    Kyle created a community around one red paperclip and developed genuine relationships with those he met along the way. This contributed to his project becoming a movement.

  • Be humble:

    Despite his rise to fame and success, Kyle is a humble, authentic guy – another likely reason why so many wanted to help him on his journey.

  • Marketing matters:

    Make no mistake, Kyle is a savvy marketer. He found smart ways to engage the media in his efforts, which was a big part of his success

Two years later, Kyle has a website, a new book and an entertaining, inspiring TED Talk describing his journey. By being curious, taking a risk and engaging those around him, he has changed his life in ways he could never have imagined. Kyle also combined his inspiration with perspiration, doing the hard work to turn his crazy idea into a reality. The difference between a dreamer and a visionary is execution and follow-through.

For 2018, how big and bold are you thinking? Get in touch with us here.

Quote of the Week

 “If at first the idea is not absurd, then there is no hope for it.”

Albert Einstein

Article originally published on Friday Forward.

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Super Team: Candice Link & Charles Hsuan

This is our story

Candice Link

Digital marketing nerd, coffee addict and founder of Digital Candy Consulting. Candice is motivated to help businesses succeed by combining traditional marketing with digital platforms.

With a broad background in diverse industries and job roles in the UK to SA, Candice understands business and will partner with you to ensure your company succeeds in its goals.

Her love of digital marketing and travel, enabled her to travel throughout Africa lecturing on all things digital. Get in touch, let’s do it.

Find her on Linkedin

Charles Hsuan

Guest contributor, previous digital media manager at Entrepreneur Magazine.He is a storyteller, digital strategist, Keynote speaker (Ilead, Nedbank Franchise Seminar 2018, Hirsch’s ) an unshakable optimist. He works with other entrepreneurs to help them grow and build businesses of value. He holds a Master’s degree in Marketing and a diploma from Digital Marketing Institute.

Find him on LinkedIn

Working with many entrepreneurs, one thing is sure all businesses need a strong focus on who you are, who is your target (Audience) and where you want to go, therefore you need a strong marketing strategy to get there!!