Traditional advertising might have become less effective, it can still teach us about the importance of timing.
The most powerful marketing messages remind the right audience of something they already want to do at the right time.
We see the adverts in the lifestyle magazines reminding women that it’s spring/summer season in September. In December we’ll see more ads for affordable flights to get us to our holiday gatherings. By January the billboard outside the gym will be advertising diet supplements and diet drinks. This happens every year like clockwork.
People purchase products that help them to do the things they already want to do and become the kind of people they want to be. Advertisers often work against this truth. They try to push people to do something they don’t want to do or be someone they’re not ready to be.
So what’s on your customer’s mind today?