Posts Tagged :

Digital Strategy

How Good Is Your Timing?
773 516 Charles Hsuan

How Good Is Your Timing?

Traditional advertising might have become less effective, it can still teach us about the importance of timing.

The most powerful marketing messages remind the right audience of something they already want to do at the right time.

We see the adverts in the lifestyle magazines reminding women that it’s spring/summer season in September. In December we’ll see more ads for affordable flights to get us to our holiday gatherings. By January the billboard outside the gym will be advertising diet supplements and diet drinks. This happens every year like clockwork.

People purchase products that help them to do the things they already want to do and become the kind of people they want to be. Advertisers often work against this truth. They try to push people to do something they don’t want to do or be someone they’re not ready to be.

So what’s on your customer’s mind today?

Visit our blog to read more stimulating articles 

Best Fit
960 640 Charles Hsuan

Who Or What Is The Best Fit For You, And Why?

We all know the feeling of finding a great shirt that fits your body type, we feel comfy, we feel confident and most importantly, we wear it over and over again.

In business, this is known as repeat customers and it’s the best case scenario.

On the flip side, we take on clients or projects that are a bad uncomfortable fit.  We do work that doesn’t motivate us or customers that don’t value us. It’s difficult to pay attention to the reasons why things aren’t working out when you’re waist-deep in the situation. But it’s important to try.

We improve on how we work best by paying attention to the cases that didn’t turn out as we hoped. Every unconscious compromise is a consequence of a failure to consciously set boundaries. It’s up to us to discern, then create the environment that allows us to do our best work.

So do it today by giving yourself permission to set a high bar. Save your best work and energy for the clients and projects where you can make the most impact. Who or what is the best fit for you, and why?

Visit our blog to read more stimulating articles 

859 564 Charles Hsuan

Cease and Begin: Ctrl+Alt+Del Your Thinking

Cease: Obsessing about creating awareness.

Begin: Being more aware.


Cease: Trying to be more interesting.

Begin: Start being interested.


Cease: Getting more attention.

Begin: Paying more attention.


Cease: Making people want things.

Begin: Making things people want.


Cease: Analysing big data.

Begin: What people represent.


Cease: Complaining.

Begin Contributing.

The Humble Button: Invention And Progress
892 574 Charles Hsuan

The Humble Button: Invention And Progress

The earliest known button was discovered about 5 thousand years ago. It was made of a curved shell. At first, it was used more as an ornament than as a fastening. Fast forward 3 thousand years with the invention of the buttonhole buttons became functional.

It took civilization 2 thousand years to reimagine what the button could do. And from that moment the fabric of our society and fashion made a quantum leap.

The invention of the buttonhole provided us with the following

  • A steady way of securing our clothes. Instead of having to drape ourselves in layers of cloth.
  • Wear more fitted apparels that used less fabric.
  • Garments could be designed to subtly reveal and to cover our bodies.

The result: We are able to move freely and more easily because our clothing stayed put. That newfound ability likely created a chain reaction for both creativity and productivity.

The lesson: Ask a better question about what it was designed for, to see what it could be for.

To make progress is to take a small step into the unknown, towards the foreign territory of the never been done before.

Get in touch with us here

796 527 Charles Hsuan

Don’t Take Shortcuts

An individual with a business, trying to make a living and maybe hit a sales target to hit, took the time to fill in the contact form on our website and proceeded to send us the following.


Are you in online marketing, do you own a business or businesses?

I was just browsing your website.

Do you want real traffic to your website or boost SEO for social media marketing?

-Visitors Come From Facebook and Twitter

-Real Traffic Will Come From the UK and USA 24/7

-This Is Lifetime Traffic

==For your reference, you can see our portfolio here== [hyperlink removed]

Behind this mail are business objectives, ideas and dreams that have limited chance of being accomplished because the sender chose to take a shortcut.

You’ve probably heard Sheryl Sandberg’s sensible advice to entrepreneurs; ‘Done is better than perfect’. We think we need to justify those words: Done properly is better than perfect.

If you did not spend the time to lay the groundwork which enables you to tell the right story to the right person, then that’s a missed opportunity. Your work is worthy of the energy it takes to go the distance.

Get in touch with us here

Tactics VS Strategy
960 639 Charles Hsuan

What’s The Difference Between Tactics and Strategy?

During a Q&A session at Nedbank’s Franchise Seminar, I was asked: “ What’s the difference between tactics and strategy?”.  

There’s often a blurred line between tactics and strategy.  As a business owner, it is worth your while to figure out the distinction. A strategy can save you when tactics flop. If a tactic flops, you should consider deserting it.

It does not mean that there’s something wrong with your strategy. Your strategy is what you keep doing even after you changed the tactic.

Here’s an example: A financial advisor could decide that his goal is to get more clients.

  1. His strategy is to achieve that by becoming the most reliable person in the area.
  2. There are more than 10 tactics he can use to earn that trust. He can organise events, sponsor school teams, be transparent about his commission percentage, hire student interns at a fair pay, run seminars at his office, the list goes on.
  3. It doesn’t matter if 1 or 2 or 7 of the tactics aren’t winning plays. They all add up.

But if once, just once, he breaks someone’s trust and expectations, the entire strategy goes to trash.

Tactics are replaceable. The strategy is for the long term.

Get in touch with us here



925 617 Charles Hsuan

AI in marketing: From information to intelligence to imagination

The good news is there’s no need to panic. … The work marketers do today is becoming more significant, not less. Progression is insurance against elimination.

With digital marketing moving toward AI-powered experiences, there’s a lot of uncertainty about the future, so what’s next for marketing professionals?

In short: Fear not.

We believe the movement toward AI will only create more demand for the work marketers do to build relevant, invaluable brands.3 decades ago marketers were information workers, then machines beat us at processing. For the past decade, we’ve readjusted to become intelligence workers. Now we need to adapt again. And in this new era of assistance, we believe we’re called to be imagination workers.

At the core of achieving as an imagination worker today is cultivating a deep devotion to helping people guide their daily lives and tasks.

Our advice is aim at setting a new par of imagination and creativity to how you serve. Stay focused on the end user. Take a leap of faith. Challenge the status quo. And you’ll not only evolve with the new world—you’ll thrive in it.

Get in touch with us here

Original article published here  

800 600 Charles Hsuan

Super Team: Candice Link & Charles Hsuan

This is our story

Candice Link

Digital marketing nerd, coffee addict and founder of Digital Candy Consulting. Candice is motivated to help businesses succeed by combining traditional marketing with digital platforms.

With a broad background in diverse industries and job roles in the UK to SA, Candice understands business and will partner with you to ensure your company succeeds in its goals.

Her love of digital marketing and travel, enabled her to travel throughout Africa lecturing on all things digital. Get in touch, let’s do it.

Find her on Linkedin

Charles Hsuan

Guest contributor, previous digital media manager at Entrepreneur Magazine.He is a storyteller, digital strategist, Keynote speaker (Ilead, Nedbank Franchise Seminar 2018, Hirsch’s ) an unshakable optimist. He works with other entrepreneurs to help them grow and build businesses of value. He holds a Master’s degree in Marketing and a diploma from Digital Marketing Institute.

Find him on LinkedIn

Working with many entrepreneurs, one thing is sure all businesses need a strong focus on who you are, who is your target (Audience) and where you want to go, therefore you need a strong marketing strategy to get there!!

676 451 Charles Hsuan

Marketing Lessons You Can Learn From “Money” Mayweather vs “The Notorious” McGregor

On Sunday morning 27 August like many around the world, I got up early to witness the money fight.  According to the Nevada State Athletic Commission, Mayweather was guaranteed $100 million and McGregor was guaranteed $30 million.  When I converted that into Rands I ran out of zeros.  I was also struck by the similarities between professional sport (in this instance, fighting) and marketing.

Like a well-positioned brand, any claims that you make in your marketing message need to be backed up. For the show, all of the trash talking and the brash attitude they demonstrated across social media is only backed up when it delivers a knockout.

Here are some key marketing takeaways

Always focus on your end game

Make It Appealing

  • They made history, by matching up the 2 best fighters in their respective sports and pitting fans of boxing vs. UFC against each other to settle the score on the long-running debate.
  • Create intrigue and debate, media posted questions like, “Could the best UFC fighter in history beat the greatest boxer of his generation with only his fists?” “do boxers really punch harder than UFC fighters?” And, at age 40, Mayweather also faced the question, “is he too old?”

Expand Into New Market Channels

As a boxing fan and a marketing geek myself, it’s most rewarding when both fighters put on a good show. McGregor’s post-fight comment about Mayweather summed it up. “He’s not that fast, he’s not that powerful, but boy is he composed.”

You don’t always have to be the fastest, flashiest, or strongest. Just keep validating with your endgame in sight.

254 169 admin

What can we do for you?

Digital Candy Consulting is all about giving our clients the best return on investment for their marketing budget. We want to help your business grow, give it the BEST ONLINE REPUTATION it can have, and all the while staying true to what your company is about. We believe Digital Marketing is extremely effective and important, however years of experience have proven it’s a component of a successful marketing strategy and not the be all and end all, it has to integrate with your offline activity too. We get that and work with you to ensure all angles are covered = success!

What can Digital Candy Marketing do for you?

Social Media Marketing, Digital marketing, Digital Strategy, Pay Per Click, Search Engine Marketing, Search Engine Optimisation, Website analytics, Brand Management, Website construction, Communication and Email marketing.

What industries have your marketed for?

A wonderful range of industries: Dentistry, Fine Arts, Fitness, Fire & Safety, Recruitment, Hydraulics & Engineering and this, marketing!

What is Digital Candy Consulting like as a supplier?
Friendly, proactive, honest, reliable and never miss deadlines.

Where will you put my business online?

Common places we will put your business include: Google (Maps, Plus etc), LinkedIn, FaceBook, Twitter, Instagram, YouTube, Pinterest & loads more, all depending on what your goals are (and if you aren’t too sure what your goals are then we’ll help direct you!)

How big is your team?

Right at this very moment, it’s pretty small but we’re growing. We believe small is best, we care, we know our limits and we will work very hard to ensure ultimate customer satisfaction.

What makes Digital Candy experts at Digital Marketing?

Experience. Get in touch and you’ll see.